News
What is happening on the platform and with its participants.
Twelve crafts now in the platform’s collection
The Soul of Russia collection has grown: it now holds twelve traditional crafts from eight regions, from Mezen painting and Kholmogory bone carving to Gzhel and Rostov finift.
The National Brands Accelerator prepares for its first intake
The platform will launch an accelerator for workshops and young brands that want to take their products to new markets. Participants will review their product range, packaging and sales, and prepare for exhibitions.
Two agreements between platform participants at EEF 2026
At the Eastern Economic Forum, platform participants agreed on two joint projects. The Uzorny Polden brand and the Lunnaya Nit workshop are starting work on a clothing collection with Vologda lace.
From SPIEF 2026 to a tableware line with Khokhloma painting
The Travny Lad workshop found an industrial designer on the platform: the Severnaya Forma design studio responded to its request, and at the St Petersburg International Economic Forum the two agreed on a joint tableware line.